James Cargo Services
www.jcspettravel.com
Travel
Pets
Branding
Website
CRM Integration
Copy Content
A New Identity
As JCS Pet Travel branched away from James Cargo, to stand under a new umbrella as its own dedicated entity a key objective of the redesign was to establish the company as a trustworthy, and clearly positioned service provider.
Stand Alone
With its own dedicated website we worked to establish clear visual identity, messaging, and customer journey.
The new site highlights JCS’s specialist focus on safe and reliable pet transportation, ensuring customers immediately understand the standalone offering, its expertise, and its unique value.
This separation strengthens brand clarity, builds trust, and supports future growth under the JCS Pet Travel name.
Clear Structure
The site structure was completely developed fromt eh groudn up to support a more intuitive user journey, ensuring customers can quickly understand the service and take action.
Clear navigation, simplified content sections, and a logical page hierarchy guide users from service information to quote requests with minimal friction.
The booking and enquiry system was redesigned to make the process smoother, featuring improved forms, strategically placed call-to-action buttons, and integrations built to collect accurate details without overwhelming the user.
This streamlined flow increases conversion rates, enhances user confidence, and provides the business with higher-quality enquiries that are easier to process.
